COVID-19 price propensity for clothing in India May 2020, by product

After the lockdown in May 2020, 38 percent of the Indian respondents of this survey claimed that their price propensity for the purchase of innerwear increased. In contrast, across formal wear categories such as formal shirts, or trousers and suits the price propensity decreased. This goes along a lower willingness to spend on formal wear at all.

自2020年5月封锁之后，本调查的印度受访者中有38%声称他们购买内衣的价格倾向有所上升。相比之下，在正装类别，如正式衬衫、裤子及西装等，价格倾向有所下降。这一现象与消费者在正装上的总体消费意愿降低相一致。