Consumer Insights Respondent Level Data Sample
收藏Snowflake2025-05-15 更新2025-05-16 收录
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资源简介：
## Statista Consumer Insights
Explore brands, track trends, and understand your target audience. Our **Consumer Insights** have you covered.
Leverage unaggregated **respondent level survey data** in your (AI-)applications and LLMs. Conduct in-depth consumer analyses and build powerful predictive models. Tailor data from 3.000,000+ consumer interviews in 50+ countries, 500+ industries, and for 15.000+ brands to your needs.
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## Solutions for your data needs
Power your **AI-applications and LLMs** with unaggregated real-world for smarter, data-driven insights.
Build custom **dashboards and visualize** key consumer insights, from brand KPIs to advertising touchpoints
Integrate Statista's survey data with your own through **statistical matching**, for a comprehensive 360-degree view of your audience.
Conduct in-depth **statistical analysis** and build powerful predictive models with precision and confidence.
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提供机构：
Statista
创建时间：
2025-02-19
原始信息汇总
Consumer Insights Respondent Level Data Sample 数据集概述
数据集提供商
- Statista
数据集概述
- 提供真实世界调查数据，帮助理解消费者行为
- 包含未聚合的受访者级别调查数据
- 数据来源：50+国家、500+行业、15,000+品牌的3,000,000+消费者访谈
主要特点
- 支持AI应用和LLM
- 可构建自定义仪表板
- 支持统计匹配
- 支持深入统计分析和预测模型构建
业务需求
- 360度客户视图
- 受众细分
- 联系人数据丰富
- 市场分析
- 个性化客户体验
- 真实世界数据(RWD)
数据结构
数据表
- AGGREGATED_QUESTIONS_AND_ANSWERS
- LABELS
- RLD_SAMPLE
- SIMPLIFIED_QUESTIONS_AND_ANSWERS
- STRUCTURE
数据预览
| YEAR | WAVE | QUESTION | ANSWER | NUMBER_OF_RESPONDENTS |
|---|---|---|---|---|
| 2020 | Wave 2 | Which of the following media services have you used in the past 12 months? (EPaper / online newspapers) | No | 6 |
| 2020 | Wave 2 | If you work in your organizations IT department, please provide more detail about your role. | IT management - CTO, CIO | 2 |
| 2020 | Wave 2 | Which of these products do you mostly buy/order online rather than offline? (Cosmetics & body care) | Yes | 4 |
使用示例
- 计算Wave 1和Wave 2中非在线或移动银行用户的百分比
- 比较Wave 2与Wave 1更换汽车保险提供商的可能性
- 分析Wave 1到Wave 2股权投资消费者的增减情况
- 确定Z世代最受欢迎的播客类型
- 找出英国在第一和第二波中最常用的两个社交网络
类别
- 市场营销
- 360度客户视图
- 受众细分
- 联系人数据丰富
- 市场分析
- 个性化客户体验
- 真实世界数据(RWD)
技术信息
- 刷新频率：季度
- 时间覆盖范围：2020年1月1日-2020年12月31日
- 地理覆盖范围：全球(按国家)
云区域可用性
AWS
- 亚太(雅加达)
- 亚太(孟买)
- 亚太(大阪)
- 亚太(首尔)
- 44个其他区域
联系方式
- 销售：jan.gewiese@statista.com
- 支持：https://www.statista.com/help/
