Social

With pipes to all of the major destination end points, Experian helps you to reach not only Experian audiences, but also first-, second- and third-party audiences across the ecosystem.

To ensure that you're reaching the right audience, Experian leverages ConsumerView, it's proprietary audience database, which includes information on more than 300 million consumers in the US. This, paired with first and third party audiences allows marketers to understand who their consumers and prospects are, their interests and how best to reach them. ConsumerView goes beyond basic demographic information and enables marketers to plan, deliver and report on personalized marketing campaigns.

Data Categories cover more than 3000 attributes including:
Demographic
- Presence of children
- Age
- Ethnicity
- Gender
- Marital status
- Education, Occupation
- Housing Attributes
Property & Mortgage
- Property detail
- Sale price
- Mortgage Amount
- Current Home Value
Life Events
- New parents
- New movers
- New homeowners
Auto Audiences
- In-the-market model
- Auto ownership
Financial
- Consumer Spend
- Fair Lending Act (FLA) Friendly In-Market and Financial Status
- Financial Personalities
- Investable Assets, Net Assets
Behavioral/ Lifestyle
- Lifestyles, Interest
- Activities, Hobbies
- Travelers
Purchase Data
- Actual transactional data RFM
- Catalog/retail/web
- Known household purchases
- 48 Months history
- Purchase Predictors

• Expected Workflow:
- Request access to this listing, and an Experian representative will reach out.
- Create an Experian account and authenticate your Snowflake instance.
- Choose your data and destinations.
- Kick off your activation with Experian

搜集汇总

背景与挑战

背景概述

该数据集通过Experian的ConsumerView数据库提供覆盖3亿美国消费者的营销数据，包含人口统计、财产状况、生活事件等7大类共3000多种属性，用于精准营销活动策划。用户需通过申请访问、账户认证等标准化流程获取数据服务。