Most popular U.S. Amazon product categories 2019

As of February 2019, it was found that 44 percent of U.S. Amazon shoppers had purchased electronics via the company’s website. The electronics segment was the most popular product category purchased by Amazon shoppers in the United States, followed by apparel, footwear/jewelry and home & kitchen goods.Amazon relevance in the United StatesFor many online shoppers in the United States and abroad, Amazon is at the core of their online shopping experience. When asked about the most important platforms when first researching products online, 66 percent of U.S. Amazon users stated that they started their search an Amazon, ahead of search engines (20 percent) or even the brand website (four percent). The key reasons for U.S. users to shop via Amazon were price and low shipping costs.Amazon PrimeAmazon Prime, the company’s paid membership program, gives subscribers access to free two-day delivery. Prime audiences are very engaged shoppers – according to a February 2019 survey, 20 percent of responding Prime members stated that they purchased items from Amazon a few times a week, compared to only three percent of non-members who stated the same. In 2018, there were an estimated 58.7 million households in the United States with an Amazon Prime subscription.

截至2019年2月，研究发现，美国亚马逊购物者中有44%的人通过公司的网站购买了电子产品。电子产品是美国亚马逊购物者最受欢迎的产品类别，紧随其后的是服装、鞋类/珠宝以及家居与厨房用品。对于许多美国及海外的在线购物者而言，亚马逊构成了他们在线购物体验的核心。当被问及在在线产品研究初期最重要的平台时，66%的美国亚马逊用户表示他们首先在亚马逊上进行搜索，这超过了搜索引擎（20%）甚至品牌网站（4%）。美国用户选择通过亚马逊购物的关键原因是价格和低廉的运费。亚马逊Prime会员计划，作为公司的付费会员计划，为订阅者提供了免费两天送货服务。Prime会员群是高度活跃的购物者——根据2019年2月的一项调查，20%的受访Prime会员表示他们每周几次从亚马逊购买商品，而仅有3%的非会员表示有相同频率的购物行为。2018年，美国约有5870万户家庭拥有亚马逊Prime会员订阅。