THE IMPACT OF DEVELOPING MARKETING STRATEGIES ON MANAGEMENT EFFICIENCY

Annotation. This article examines the impact of developing marketing strategies on management efficiency in modern organizations. The study analyzes the role of marketing strategies as a key managerial tool that ensures effective decision-making, optimal resource allocation, and improved organizational performance. Special attention is given to the relationship between strategic marketing planning and the overall efficiency of management processes. The article also explores how well-developed marketing strategies contribute to achieving competitive advantages, increasing customer satisfaction, and enhancing business sustainability in a dynamic market environment. Based on the analysis, recommendations are proposed to improve the effectiveness of managerial activities through the proper development and implementation of marketing strategies.