Communicating For Success: A Review Of The National Sea Grant Communications Activities

This report reviews three major national communications efforts of Sea Grant: The National Sea Grant Library (NSGL), the Sea Grant Abstracts and the National Media Relations Program (NMRP). It presents a set of recommendations for each of the projects, all designed to further Sea Grant's national communications program. The report presents a framework that should enable Sea Grant to capture the opportunity that a professional communications program at the national scale offers. Success in national communications will result in further growth and success for Sea Grant as a whole. In April 2003, the Sea Grant Communications Review Task Force (Task Force) was appointed by the chair of the National Sea Grant Review Panel and the President of the Sea Grant Association. The Task Force was charged by Dr. Ronald C. Baird, Director of the National Sea Grant College Program (NSGCP), to conduct a strategic review of the three national communications activities of the NSGCP: the NMRP, the NSGL and the Sea Grant Abstracts.