TrustRadius Intent Data

User reviews are a top three influencer on the technology buyer’s journey. That’s why over 12 million tech buyers visit TrustRadius annually to read reviews, compare products, evaluate pricing, and more. Due to TrustRadius’ in-depth review content and extensive buyer research tools, buyers on TrustRadius have a high propensity to buy, with 56% planning on making a technology purchase within 3 months.

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TrustRadius' resolved intent data surfaces accounts that are actively researching your product, category and/or competitors on TrustRadius.These intent signals can be easily integrated with your own CRM and other data sources for sales prioritization, advanced ABM targeting, churn mitigation, predictive modeling, and more. TrustRadius intent signals can complement topic-level, third-party intent data and be incorporated into advertising campaigns targeting in-market buyers and buyers considering competitors. Data-driven go-to-market teams choose TrustRadius buyer intelligence to cut through the noise and zero-in on real buyer insights that fuel revenue growth and business outcomes.<br/>

**About TrustRadius' Audience**

- 54% mid-market and enterprise
- 75% managers, directors, VPs or C-level executives
- 56% plan to make a purchase within three months