Leading marketing analytics tools used by B2B marketers worldwide 2015

The graph shows the leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015. It was found that 77 percent of responding B2B marketers said they used dashboards to track marketing metrics.

本图表展示了2015年全球商务营销专业人士所采用的领先营销分析工具和技术类型。调查结果显示，77%的受访B2B营销人员表示，他们使用仪表板来追踪营销指标。