营销欺诈风险评级

基于抖音底层数据，利用机器学习和自更新特征库的欺诈检测引擎，面 向企业客户提供「互联网营销欺诈风险评级」服务。围绕欺诈行为的全链条，从账号、设备、环境、行为、内容、团伙等多 维度建立风险模型和复杂的对抗策略，对海量业务日志和决策数据进行大数据分析，实现从海量流量中精准检测欺诈者和欺诈团伙，并给客户提供联防联控的风 险识别能力

This fraud detection engine, built on Douyin's underlying data and leveraging machine learning and a self-updating feature repository, provides Internet Marketing Fraud Risk Rating services for enterprise customers. Covering the full lifecycle of fraudulent activities, it constructs risk models and sophisticated countermeasures across multiple dimensions including accounts, devices, environments, behaviors, content and fraud gangs. By performing big data analysis on massive volumes of business logs and decision-making data, it accurately detects fraudsters and fraud gangs from massive traffic flows, and equips customers with risk identification capabilities for joint prevention and control.