LAND PLOTS FOR HOUSING CONSTRUCTION AND ENTREPRENEURSHIP: OPPORTUNITIES FOR INVESTORS

This article examines the assessment of the investment attractiveness of land plots designated for housing construction and entrepreneurial activities. It analyzes contemporary approaches to selecting land plots for the implementation of multi-storey residential projects and business initiatives, as well as reviews international experience in territorial development. Particular attention is paid to infrastructure provision, economic efficiency, and the risks associated with investment projects. Based on the study, practical recommendations are formulated to enhance the investment appeal of land plots, optimize development decisions, and increase the profitability of investment projects.