Panel of the University of the Arts in Berlin 1975 - 1995

Socio-cultural changes of values. Consumer habits and conduct in media
reception. Communicative effect research. Life style.

Topics: the data set contains 51 survey waves.$June 1975:
Uninhabitability of the Earth through human intervention; political
goals; satisfaction with school and vocational training; smoking;
restriction of automobile traffic; nuclear power; equal opportunities
in vocational training.

August 1975: New partnership in marriage; most urgent personal desire;
democracy restriction; political reforms versus preservation; need and
environmental risk in nuclear power; entertainment on television;
education policy; media usage television.

November 1975: Political confidence; distribution of tasks in
household; environmental protection as personal task or government
task; media usage; newspaper and television.

February 1976: Economic confidence; personal economic situation;$goals
in life; personal values and those of all of society; political
attitude; party preference; equal opportunities in vocational training;
purpose of going to college; media usage radio and commercial radio.

May 1976: Political expectations in view of the Federal Parliament
election;attitude to the achievement principle; knowledge about the
inflation rate; vacation trips; economic confidence.

August 1976: Satisfaction with personal situation; most urgent
personal desire; interest in politics; judgement on the Federal
Government; interest in art; leisure behavior; attitude to smoking;
attitude to election advertising and party preference; economic
confidence.

November 1976: Interest in fashion and clothing; most important task
of the artist; political reforms versus preservation; attitude to the
economy; media usage magazines; use of cultural facilities; possession
of a car and car use; attitude to the concept of freedom; art and
politics.

February 1977: Personal economic situation and income development;
political knowledge about the Weimar republic; interest in art and the
effect of pictures (presentation test); assessment of the need for
nuclear power.

June 1977: Attitude to ARD television; media usage newspaper; effect
test of two advertising texts; fight against unemployment; attitude to
advertising (scale).

September 1977: Possession of a telephone; telephone use; attitude to
telephone; beverage consumption; attitude to museums; museum trip;
consumption of semi-luxury foods, tobacco and alcohol; beer; personal
self-assessment.

December 1977: General confidence; most urgent personal desire;
possession of a car; environmentally compatible car; attitude to use of
drugs and non-alcoholic beer.

February 1978: Political and economic confidence; personal economic
situation; attitude to vacation trips; consumer conduct with different
beverages; role of women; reading habits (presentation text);

June 1978: Comparison of two stereo systems according to sample
pictures; purchase and use of stereo systems; comparison of four
vacation areas Elsace, Allgaeu, Switzerland and Black Forest; world
soccer championship.

November 1978: personal confidence for 1978; most urgent personal
desire; media usage newspaper, magazine, TV and radio; persuasion test
of three advertisements; possession of a car; car use; traffic
restriction; children in traffic; foreign aid; future image; equal role
distribution in household; democracy assessment.

February 1979: Interest in politics; distribution of tasks in
household; attitude to the economy and the term freedom; political
reforms versus preservation; partnership in marriage; possession of a
telephone; telephone use; attitude to the telephone; personal economic
situation; interest in museums and art exhibitions.

September 1979: Human intervention makes the Earth uninhabitable;
environmental protection as personal task or government task; art
interest; art and politics; most important task of the artist; attitude
to the achievement principle; historical knowledge and political
attitude to Prussia; equal opportunities in vocational training; media
usage magazines; use of cultural facilities; personal clothing style;
use of semi-luxury foods, tobacco and alcohol and beverage consumption;
possession of technical goods.

December 1979: General confidence; most urgent personal desire;
personal economic situation; media usage radio and radio commercials;
attitude to advertising (scale); purpose of college; fighting
unemployment; smoking; party preference; possession of a car and car
use; leisure behavior in particular on vacation.

February 1980: Political and economic confidence; need and
environmental risk of nuclear power; knowledge about art works and
artists; probability of a third world war; readiness for agreement
East-West; attitude to smoking; attitude to foreign aid; media usage
television and radio; Prussian history.

June 1980: Meat consumption; use of cosmetic articles; attitude to
redevelopment plans.

September 1980: The concept nation; media usage; leisure behavior;
future image of equal role distribution in household; effect test of
various texts of the 19th century; postmaterialism; democracy
restriction; knowledge about art works and artists; possession of a car
and car use; automobile traffic restriction; children in traffic;
political attitudes; donations.

December 1980: General confidence; most urgent personal desire;
personal economic situation; idea of vacation trips and vacation; image
of mankind; attitude to foreign aid and the handicapped; effect test of
two texts of the 19th century; trip to West Berlin.

February 1981: Use of public transportation; possession of a car; car
use; attitude to public local traffic, environmental protection and
housing; party preference.

May 1981: Human intervention makes the Earth uninhabitable; art
interest; art and politics; the role of the artist; attitude to the
achievement principle; effect test of fairytales of the 19th century;
equal opportunities in vocational training; media usage magazines;
possession of technical equipment and modern pictures; automobile
traffic restriction; attitude to advertising (scale); use of
semi-luxury foods, tobacco and alcohol; interest in politics.

November 1981: Purpose of college; attitude to smoking; satisfaction
with personal situation; leisure behavior; attitude to the economy and
the term freedom; political reforms versus preservation; new
partnership in marriage; attitude to foreign aid and political values;
use of semi-luxury foods, tobacco and alcohol; media usage television,
radio and advertising flyers; need and environmental risk of nuclear
power.

February 1982: General confidence; most urgent personal desire;
personal economic situation; children in traffic; the concept nation;
media usage and leisure behavior; future image of equal role
distribution in household; use of name-brand articles; image of
mankind; attitude to the handicapped and commercial television;
attitude to armament and the Federal German Armed Forces.

April 1982: Fighting unemployment; distribution of tasks in household;
political and economic confidence; postmaterialism; donations;
political moral orientation; media usage radio and radio commercials;
use of cultural facilities; democracy restriction.

September 1982: Probability of a third world war; readiness for
agreement between East and West; media usage newspaper, magazine and
books; environmental protection as personal task or government task;
possession of a car and car use; automobile traffic restriction;
attitude to young people, books, magazines and crime; effect test of
two texts on the topics armament and unemployment.

December 1982: General confidence; most urgent personal desire;
personal economic situation; effect experiment art and propaganda of
the Third Reich; attitude to armament; danger of war; national
consciousness; political values; attitude to disarmament; the role of
the artist; art and politics; leisure behavior; attitude to the
achievement principle; possession of a car; acceptance of an electric
car.

February 1983: Political and economic confidence; satisfaction with
personal situation; smoking; leisure behavior; media usage television
and radio; attitude to foreigners; knowledge of foreign countries;
knowledge of a foreign language; need and environmental risk of nuclear
power; trade unions and unemployment; equal opportunities in vocational
training; attitude to trade unions, Berlin/Allies, reading books;
political reforms versus preservation; new partnership in marriage;
future image of equal role distribution in household.

June 1983: Experiencing the non-human environment; environmental
consciousness; importance of selected vacation activities.

January 1984: General confidence; most urgent personal desire;
personal economic situation; effect test of various texts and pictures
(advertising, forest death, books); media usage video, film and
television; attitude to cable television; political moral orientation;
image of mankind; beverage consumption and use of name-brand articles;
party preference.

June 1984: Human intervention makes the Earth uninhabitable; art
interest; attitude to the achievement principle; fighting unemployment;
postmaterialism; media usage newspaper, magazines, radio and radio
commercials; attitude to advertising (scale); possession of a car and
car use; automobile traffic restriction; democracy restriction;
knowledge and evaluation of Greenpeace; leisure behavior; housing
situation; ecological construction; donations; use of semi-luxury
foods, tobacco and alcohol; purpose of college; political moral
orientation; environmental protection.

November 1984: General confidence; most urgent personal desire;
personal economic situation; possession of technical equipment;
political moral orientation; media usage newspaper; use of consumer
articles; political conduct of the Greens in Federal Parliament. June
1985: Special survey on the topic photography.

January 1986: General confidence; personal economic situation;
probability of a third world war; readiness for agreement between East
and West; need and environmental risk of nuclear power; attitude to the
achievement principle; postmaterialism; human intervention makes the
Earth uninhabitable; possession of technical equipment; media usage
video; purpose of college; automobile traffic restriction; leisure
behavior; political moral orientation; environmental protection; solar
energy; party preference; beverage consumption and use of name-brand
articles.

May 1986: Human intervention makes the Earth uninhabitable; need and
environmental risk of nuclear power; media usage television, radio and
cable; political moral orientation; solar energy; Chernobyl. June 1987:
Political and economic confidence; human intervention makes the Earth
uninhabitable; need and environmental risk of nuclear power; automobile
traffic restriction; possession of a car and car use; cable and
attitude to cable television; media usage television and film; future
image of equal role distribution in household; image of mankind;
political moral orientation; attitude to banks; probability of a third
world war; readiness for agreement between East and West; possession of
technical equipment; attitude, use and knowledge about money and banks;
attitude to advertising (scale); postmaterialism; environmentally
compatible behaviors.

June 1988: art; science; politics; presentation test with ´SPIEGEL´
editions on automobile traffic and antisemitism; automobile traffic
restriction; most important task of the artist; political moral
orientation; image of mankind; AIDS; banks; future image of equal role
distribution in household; car versus public local passenger transport;
party preference; democracy restriction.

May 1989: Political and economic confidence; effect test of two
articles about traffic development and working mothers; political moral
orientation; attitude to the role of mothers and to automobile traffic;
probability of a third world war; readiness for agreement between East
and West; human intervention makes the Earth uninhabitable; future
image of equal role distribution in household; attitude to the
achievement principle; coalition question in Federal Parliament.

January 1990: Forms of national reunification; media usage television
and television quizshows; image of mankind; political moral
orientation; attitude to reunification; role of science and research;
priority of government expenditures; media usage television and radio;
effect test of three text presentations.

February 1990: Effect test of various advertisements and texts;
reunification; attitude to banks and traffic policy in the GDR;
political relationship FRG-GDR.

March 1990: Effect test of various advertisements and texts;
reunification; postmaterialism; political and economic confidence;
attitude to traffic policy in the GDR and reunification; party
preference.

October 1990: Political, economic and personal confidence; differences
in the old and new states; political moral orientation; attitude to
traffic policy, reunification and foreign aid; future image of equal
role distribution in household; need and environmental risk of nuclear
power; human intervention makes the Earth uninhabitable;
postmaterialism; unemployment.

March 1991: Attitude to the Gulf War; leisure behavior; use of
cultural facilities; attitude to the problem in the Middle East;
political moral orientation; image of mankind; attitude to museums and
exhibitions; media usage television; personal economic situation.

July 1991: Peace policies; conversion; attitude to the Federal German
Armed Forces; role of science and research in the FRG; political moral
orientation; attitude to disarmament and defense policy; image of
mankind; the question of provision for old age; unemployment; test on
space perception.

April 1992: Satisfaction with health, economic situation and condition
of the environment; attitude to the ´Green Dot´ {recycling}, the
packaging problem, the Gulf War, traffic policy and leisure time;
political moral orientation; relationship of young and old people;
attitude to advertising (scale); style preference for watches; life
style; general moral concepts; interest in and use of museums of
ethnology; peace research and defense expenditures.

November 1992: Political and economic confidence; advantages and
disadvantages of reunification; postmaterialism; media usage
television; car use and ideas about the car of the future; knowledge
and attitude to the ´Green Dot´ {recycling}; use of the recycling
system; attitude to work and leisure time, to foreigners and talk
shows; image of mankind; family life; environmentally compatible
behaviors; style preference for chairs.

May 1993: Media usage television; leisure behavior and use of cultural
facilities; Dresden and music festivals; taste in music; attitude to
furniture and furnishing; ´Green Dot´ {recycling}.

December 1993: Political, economic and personal confidence; ecological
saving; attitude to the deaf; meat consumption and nutrition habits;
non-marital long-term relationships.

July 1994: Life style; picture effect (test of various photographs);
political moral orientation; attitude to technical progress; computer
use; knowledge about Cyberspace and virtual reality; knowledge,
interest and prejudices about Bulgaria.

March 1995: Theater attendance; interest in free theaters; attitude to
hemp as a useful plant; party preference; media usage television,
newspapers and magazines; general contentment with life.