Healthcare Specialties, Prescriptions & Treatments

Semcasting provides privacy compliant digital identity and media outreach for healthcare and pharmaceutical marketing organizations. We provide data solutions for highly regulated markets including healthcare, Pharma, financial services, education and politics. We invest heavily in maintaining SOC2 Type II + HITRUST certification.

We compile and resolve our own provider Health Specialty data and we partner with payer marketing analytics firms such as PurpleLabs in suppport of HIPAA compliant audiences. The available data:

- Healthcare Provider Specialties - 442 roles in 115 categories ranging from Audiology to Specialty Surgeons and Dieticians. Identifying each point-of-care and practice.

- We cover 580,000 point-of-care locations including hospitals, clinics and physician offices and have been linked by provider to local pharmacies that fulfill prescriptions.

- Diagnoses: 101 most common diagnoses in the ICD-10 top 25 categories

- Medications: Top 151 Brand and Generic Medications prescribed by HCP's for the top 34 treatment categories linked to anonymized patient coverage areas for privacy compliance purposes.

- Procedures & Tests: Top 85 categories of patient procedures and test common to patients.

Once audiences have been carefully identified and meet comliance requirements, Semcasting provides both the data, onboarding and measurement for healthcare and Pharma campaigns through the following:

WorkFlow: Self Serve, Managed or Enhancement

Self-Serve - Use AudienceDesigner by Semcasting (ADS) Platform to construct compliant third-party audiences, onboard First Party data and activate directly into one of 30+ DSP, Social, CTV, Linear platforms of your choice.

Managed Service – Work with our team to onboard and build precision audiences that reflect the objectives on your campaign. Support opt-in Point-of-Care Campaigns iniitiated provider offices. Create Clinical Trial audiences from hot spot treatment areas, Target HCP's at home or work based on their prescriber patterns, and Measure who has been reached and who hasn't been reached through each campaign.

Data Enhancement - Pharma, Health Specialty Agencies and Healthcare Institutions can utilizing Semcasting's IDX solution to leverage first-party data to compare treatment prodocols and procedures to third-party prospects in patient coverage areas. Use digital tactics to communication with patient groups and Improve treatment resource allocations.