遇见数据集

SAMPLE Intuizi Country Origin Dataset | Geospatial Mobility detail data for 94 countries | Cloud ...

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Databricks2024-05-09 收录
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资源简介:

This de-duped dataset is used by our customers for many purposes, primarily to understand which countries the people who visit specific locations (more accurately, the mobile devices carried by those people) - perhaps the locations that they own/operate, perhaps those owned/operated by their competitors, or visited by their customers - originated. If, for instance, you operate a hotel brand and want to understand the top ten countries that visitors to your City came from; if/how that changes seasonally over time, and by type of location (perhaps higher end visitors are more likely to come from the UK or Germany versus France or Italy) - to help you build out your data models or marketing in those countries and/or to help tailor your product offers towards their needs. This data can be useful as a way to understand, for instance, whether there are specific geographical areas you might consider putting a new location; where you might buy billboard ads, advertising the ‘local’ store; to build your own mobility data models to help better understand visitation into your own/your competitors premises, or test hypotheses around changes in visitation patterns over time. The Intuizi Country Origin Dataset comprises fully-consented mobile device data, de-identified at source by the entity which has legal consent to own/process such data, and on who’s behalf we work to create a de-identified dataset of Encrypted ID visitation/mobility data.

提供机构:
Intuizi
搜集汇总
数据集介绍
SAMPLE Intuizi Country Origin Dataset | Geospatial Mobility detail data for 94 countries | Cloud ... 数据集图片
背景与挑战
背景概述
该数据集是覆盖94个国家的去重地理空间移动数据,基于用户同意的移动设备信号经过去标识化处理,用于分析访问特定地点(如酒店、零售店)的游客国籍来源。它支持用户理解客户来源国分布、季节性变化及地点类型差异,从而辅助市场定位、广告投放和商业策略优化。
以上内容由遇见数据集搜集并总结生成
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