Replication Data for: The Dark Side of Innovation: How New SKUs Affect Brand ...
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https://b2find.eudat.eu/dataset/f42055e6-86c2-55ed-8cd7-a11d0cfe05c1
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New product activity is critical for sustained success of consumer packaged goods (CPG) brands. However, the impact of new SKUs on the perceived quality, quality uncertainty and...
