Digital video advertising spending in the U.S. 2019-2023

In 2023, digital video advertising spending in the United States was estimated at 52 billion U.S. dollars. According to the source’s calculations, the spending douled in the period 2020 to 2023. You say goodbye television, I say hello digital videoMoving pictures have captured the attention of audiences and advertisers for decades. Still, ever since the internet made its way into millions U.S. households, the focus has gradually shifted away from traditional analog television. While TV remains a leading source of news and entertainment throughout the country, industry experts also agree that its golden age is slowly coming to an end. According to the latest forecasts, TV ad spend in the United States will begin shrinking starting with 2025. Consumer demand for digital video is insatiableSocial media and prominent video streaming services have fostered the demand for digital video on a global scale. In addition to being able to choose freely from ever-expanding digital video catalogs, audiences are also enjoying the flexibility they get in terms of when, where, and on which device they want to consume the content. Advertisers are tapping into the vast user bases of SVOD and AVOD platforms such as YouTube, Disney+, and Amazon Prime Video to promote their products and services. What is more, marketers are increasingly embracing TikTok and other video-streaming apps that center around user-generated video content and capture the attention of millions of (young) online users each day.

至2023年，美国数字视频广告支出预计达到520亿美元。根据数据来源的计算，2020年至2023年期间，广告支出翻倍。你说再见于电视，我说你好数字视频。影像自数十年来便吸引了观众和广告商的注意。然而，自从互联网走进数百万美国家庭以来，关注的焦点逐渐从传统的模拟电视转向。尽管电视在全国范围内依旧是最主要的新闻和娱乐来源，行业专家也普遍认为其黄金时代正缓缓落幕。根据最新的预测，美国电视广告支出将从2025年开始萎缩。消费者对数字视频的需求无止境。社交媒体和知名的视频流媒体服务在全球范围内培养了数字视频的需求。除了能够自由地从不断扩大的数字视频目录中进行选择，观众还可以享受到在何时、何地以及使用何种设备消费内容的灵活性。广告商正在利用YouTube、Disney+和Amazon Prime Video等SVOD和AVOD平台的庞大用户群来推广他们的产品和服务。更有甚者，营销人员正日益接纳TikTok和其他围绕用户生成视频内容而建立的流媒体应用，这些应用每天都能吸引数百万（年轻）在线用户的注意力。