Effectiveness of influencer marketing in the U.S. 2021

During a 2021 survey, nearly 35 percent of responding social media users aged 16 to 34 from the United States stated they were very or extremely like to purchase something online because their favorite influencer was promoting it. Another 46.6 percent said they were somewhat likely to do so. The phenomenon of making purchases via social channels is called social commerce. It was estimated that there were over 90 million social commerce buyers in the United States in 2021.

在2021年的一项调查中，近35%的年龄在16至34岁之间、来自美国的社交媒体用户表示，他们极有可能或极其可能因为其喜爱的网红正在推广而在线购买商品。另有46.6%的用户表示，他们对此有相当的购买意愿。通过社交渠道进行购买的现象被称为社交电商。据估计，2021年美国社交电商的购买者数量超过9000万。