How the internet and social media has changed movie marketing

This video thesis conducts an in-depth analysis of the evolution of movie marketing in relation to the advancement of the internet and social media. The emergence of the internet and social media poses a new found challenge for the movie marketing industry. Consumers currently live in a digitally overloaded world where it can be hard to separate one advertisement from the next. In regard to movie marketing, film publicists must find the most efficient way to use the internet and social media to reach their target audiences and to keep them engaged throughout a movie’s release.