抖音平台购买保湿爽肤水消费者分类数据

通过抖音后台数据统计分析保湿爽肤水消费数据，通过对历史下单用户画像建立，对用户进行标签制定，定位用户消费级别，可以为不同区域产品周转仓的设立以及消费者广告营销策略提供数据支持。1、采集各季度的各个用户购买保湿爽肤水的数量、产品规格等数据，各个用户。2、数据加工：当季总消费数量为各个用户购买保湿爽肤水的数量之和，用户消费占比(%)=消费数量/总消费数量*100%。3、用户消费能力运用ABCDEF分类法，对消费占比≥3%的，给予“A类”用户分级；消费占比≥2%不足3%的，给予“B类”用户分级；消费占比≥1%不足2%区间的，给予“C类”用户分级；消费占比≥0.5%不足1%区间的，给予“D类”用户分级；消费占比≥0.1%不足0.5%区间的，给予“E类”用户分级；消费占比＜0.1%的，给予“F类”用户分级。

This dataset is developed by analyzing consumer data of moisturizing toners based on the background statistics of Douyin. By establishing user profiles from historical order records, formulating user tags and positioning user consumption tiers, it provides data support for the establishment of regional product distribution warehouses and the formulation of consumer-oriented advertising and marketing strategies. 1. Data Collection: Collect data including the purchase quantity and product specifications of moisturizing toners for each user across each quarter. 2. Data Processing: The total quarterly consumption quantity is the sum of the moisturizing toner purchase quantities of all users. The user consumption share (%) = (consumption quantity / total quarterly consumption quantity) × 100%. 3. User Consumption Capability Classification: Adopt the ABCDEF classification method to grade users: Class A for users with consumption share ≥ 3%; Class B for those with 2% ≤ consumption share < 3%; Class C for 1% ≤ consumption share < 2%; Class D for 0.5% ≤ consumption share < 1%; Class E for 0.1% ≤ consumption share < 0.5%; Class F for users with consumption share < 0.1%.

搜集汇总

数据集介绍

特点

该数据集包含抖音平台保湿爽肤水消费者的购买数据，通过ABCDEF分类法对用户进行分级，用于用户画像和营销策略支持。数据规模4054条，每季度更新。