Share of marketers stopping working with influencers on TikTok in the U.S. 2024

During a survey concluded in September 2024, around two-thirds (or 66 percent) of responding marketers working with influencers in the United States said the potential TikTok ban did not cause them to pause or stop working with influencers on the ByteDance-run platform. According to the same study, reach and engagement rate ranked among U.S. marketers' leading methods of measuring influencer marketing success.

在2024年9月结束的一项调查中，大约三分之二（或66%）的受访者，即在美国与影响者合作的营销人员，表示，关于可能对TikTok实施的禁令并未导致他们暂停或停止在字节跳动运营的平台与影响者合作。根据同一项研究，触达率和参与度被列为美国营销人员衡量影响者营销成功的主要方法。