The Entertaining Way to Behavioral Change: Fighting HIV with MTV
收藏NBER2019-07-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w26096
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资源简介：
We test the effectiveness of an entertainment education TV series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model we show that "edutainment" can work through an individual or a social channel. We conducted a randomized
提供机构：
美国国家经济研究局
创建时间：
2019-07-01
