This Ad Will Tell You Things about Sniffing Inhalants Your Child Probably Won't This Ad Will Tell You Things about Sniffing Inhalants Your Child Probably Won't

Contributor(s): Texas Prevention Partnership The History of Medicine Division. Prints and Photographs Collection Publication: Texas Prevention Partnership, 1994 Language(s): English Format: Still image Subject(s): Inhalation Exposure Public Health Genre(s): Archival Materials Posters Slides (photographs) Abstract: This poster is part of a series in a very different kind of public health campaign inspired by toxic chemicals. Created by the Texas Prevention Partnership (TPP), which was founded in 1990 by the Entertainment Industries Council and Harvey Weiss, the posters address the alarming trend of "huffing"--the inhaling of CFCs, Freon, household cleaning products, and other toxic chemicals for a quick high. At the time, inhalant abuse was gaining popularity at a staggering rate in the state of Texas and surrounding areas. Following a massive campaign that included the distribution of bilingual posters and radio and television public service announcements, Texas saw an immediate decline in the number of deaths from inhalant abuse, and between 1990 and 1994 there was a reduction of more than 32 percent in elementary school inhalant use and a reduction of about 20 percent at the high school level. This work inspired TPP to found and lead the National Inhalant Prevention Coalition.. The self-referential message in this poster notifies the viewer, "This ad will tell you things about sniffing inhalants your child probably won't." The problem with ignoring or denying the extent of the risk is represented by the blackened out title over the mouth of the model. The picture's caption informs the parent about the popularity of inhaling fumes and recommends calling the toll-free phone number or asking their child, because, "They may know more than they are telling." Copyright: This item may be under copyright protection; contact the copyright owner for permission before re-use. Extent: 1 pages NLM Unique ID: 101584655X51 (See in Profiles in Science) Profiles in Science ID: VCBBDP Permanent Link: http://resource.nlm.nih.gov/101584655X51 Archival Collection: Visual Culture and Health Posters (Profiles in Science)