MBI Sociodemographic Data for France Postcode Level

MBI's sociodemographic data is available for many countries worldwide. All data comes from a single source, ensuring consistency and comparability across markets. The Sociodemographics-Bundle Basic for France at the 5-digit postcode level includes the following variables:

- population
- gender
- age structure (15-year age bands)
- household figures

If you require a variable or geographic level not included in the Basic Bundle on this site, feel free to reach out. We will be happy to help you find a product that fits your needs.

The data offered on this site are sociodemographic data at the postal code level. This fine-grained level of detail makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

MBI’s sociodemographic data supports informed decision-making wherever a clear understanding of the market is needed. It is especially valuable for use cases such as:

- Quantify regional sales opportunities / market potentials
- Focus on marketing activities locally
- Controlling: Formulate realistic and quantified objectives
- Identify unused market potential
- Restructure and optimize market and sales areas
- Site planning: Develop expansion strategies
- Evaluate areas for strengths and weaknesses
- Map marketing campaigns

原始信息汇总

MBI Sociodemographic Data for France Postcode Level

概述

MBI提供法国5位邮政编码级别的社会人口统计数据，包括人口、性别、年龄结构（15岁年龄段）和家庭数据。数据适用于客户数据库丰富化等多种应用场景。

商业需求

• 市场分析：发现未开发市场潜力，量化区域销售机会。
• 需求预测：利用人口趋势设定数据驱动的销售目标。
• 位置规划：评估目标区域的社会人口构成，制定扩展策略。
• 360度客户视图：结合客户数据全面了解客户需求和行为。
• 位置数据丰富化：用详细人口和家庭属性丰富地理数据集。

数据字典

表名：MBI_MARKETDATA_2024_FR_POSTCODES5_SOCIO

列名及类型

• CTRYCODE (Varchar)
• POSTCODE (Varchar)
• NAME (Varchar)
• P_T (Number)
• P_PRM (Number)
• HH_T (Number)
• HH_SIZE (Number)
• MALE (Number)
• FEMALE (Number)
• AGE_T0014 (Number)
• AGE_M0014 (Number)
• AGE_F0014 (Number)
• AGE_T1529 (Number)
• AGE_M1529 (Number)
• AGE_F1529 (Number)
• AGE_T3044 (Number)
• AGE_M3044 (Number)
• AGE_F3044 (Number)
• AGE_T4559 (Number)
• AGE_M4559 (Number)
• AGE_F4559 (Number)
• AGE_T60PL (Number)
• AGE_M60PL (Number)
• AGE_F60PL (Number)

使用示例

sql SELECT * FROM SOCIO."MBI_MARKETDATA_2024_FR_POSTCODES5_SOCIO";

更多来自Michael Bauer International GmbH的数据产品

• MBI Sociodemographic Data Montenegro Postcode Level
• MBI Purchasing Power Data for Poland Postcode Level
• MBI Sociodemographic Data Bulgaria Postcode Level
• MBI Sociodemographic-Bundle Basic for Latvia at Postcode Level
• MBI Sociodemographic-Bundle Basic for Lithuania at Postcode Level
• MBI Sociodemographic Data for Finland Postcode Level

类别

• 360-Degree Customer View
• Demand Forecasting
• Demographics
• Location Data Enrichment
• Location Planning
• Market Analysis

联系信息

• 销售: [e-mail]
• 支持: [e-mail]

数据更新频率

• 每年更新

时间覆盖范围

• 2024年1月1日至2024年12月31日

地理覆盖范围

• 法国（按邮政编码）

云区域可用性

• AWS（包括非洲开普敦、亚太雅加达、亚太孟买、亚太大阪等45个地区）

关于Michael Bauer International GmbH

Michael Bauer International是地理营销小规模数据专家，提供全球一致和可比的地理、市场和风险数据。