Top benefits of virtual events according to marketers in the U.S. and UK 2021

According to an August 2021 survey conducted among marketers in the United States and the United Kingdom who had organized at least one large-scale virtual event in the previous 18 months, 36 percent of respondents said increased registration was their top benefit when considering virtual events instead of in-person events. This was followed by 26 percent of respondents citing greater return on investment (ROI), while 25.3 percent cited greater attendee engagement.根据2021年8月对美国及英国市场营销人员的调查结果，这些营销人员在过去18个月内至少组织过一场大型虚拟活动。调查数据显示，36%的受访者表示，相较于现场活动，虚拟活动带来的最大益处是注册人数的增加。紧随其后的是26%的受访者，他们认为虚拟活动能带来更高的投资回报率（ROI），而25.3%的受访者则指出虚拟活动能显著提升参与者的互动度。