eCommerce Benchmark KPIs: Homeware in Thailand

In 2023, next to an add-to-cart rate of 10.4%, a cart abandonment rate of 82%, and a conversion rate of 1.9%, the eCommerce Benchmark KPIs for Homeware in Thailand also consist of an AOV of US$99.4, a discount rate of 12.2%, and a return rate of 5.6%.

于2023年，泰国家居用品的电子商务基准关键绩效指标（KPIs）中，除10.4%的加入购物车率、82%的购物车放弃率和1.9%的转化率外，还包括平均订单价值（AOV）为99.4美元、折扣率为12.2%以及退货率为5.6%。