ORGANIZATIONAL AND ECONOMIC MECHANISMS FOR INCREASING THE EFFICIENCY OF RETAIL SERVICES IN THE SERVICE INDUSTRY

Retail services are a key component of service industries, playing an important role in meeting the daily needs of the population, stabilizing the consumer market, and increasing economic activity. In a market economy, retail trade is not only the process of selling goods, but also an important sector that provides competitive advantage through service quality, speed, convenience, and customer orientation. Therefore, the issue of increasing the efficiency of retail services in service industries is one of the urgent scientific and practical problems of the modern economy.