US Consumer Demographics database

Consumer Demographic database is comprised of over 80 sources and includes nearly 400 different data points for each individual in a household with complete identification available as an add-on. The fields provided include demographics, psychographic, lifestyle criteria, buying behavior, and real property identification. Each record is ranked by confidence index and only the highest quality data is used. The database is multi-sourced and contains both compiled and originated U.S. data. Additionally, the data goes through intensive cleansing including deceased processing and NCOA. As a “Core Dataset”, each record contains an “Individual ID” that can them be linked to dozens of other dataset add-on datasets that provide a complete 360 view of every US Consumer available. Popular attributes: ✔ Education Level ✔ Inferred Credit Rating ✔ Inferred Net Worth ✔ Charitable Donation History ✔ Homeowner Key information: - 285 Million records containing 337 unique attributes - Pricing: Available as a one-off purchase license or a licensed subscription for Quarterly refresh updates. - Updates: Updated versions are published Quarterly. - Available coverage: US Consumers Only

搜集汇总

背景与挑战

背景概述

该数据集包含约2.85亿条美国消费者记录，涵盖337个独特属性，涉及人口统计、心理特征和消费行为等近400个数据点。数据来自80多个来源，经过严格清洗和季度更新，并可通过个人ID链接其他数据集，以提供全面的消费者画像。