Paid membership usage among mobile shoppers South Korea 2023

According to a survey in 2023 among South Korean mobile shoppers, around 59.3 percent of surveyed mobile shopping app users stated that they had a paid membership. In the same survey, the South Korean Rocket WOW by Coupang was the most used shopping app among mobile shoppers.根据2023年对韩国移动购物消费者的调查，约59.3%的受访移动购物应用程序用户声称他们拥有付费会员资格。在同一调查中，由Coupang推出的韩国Rocket WOW成为移动购物消费者中最常使用的购物应用程序。