Marketing Mix Modelling (MMM) data for a large panel of eCommerce brands (https://www.conjura.com)
收藏Figshare2024-02-28 更新2026-04-08 收录
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https://figshare.com/articles/dataset/MMM_training_and_evaluation_dataset/24849654/5
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资源简介：
This data was made public by Conjura (https://www.conjura.com) to support the advancement of Marketing Mix Modelling (MMM) for eCommerce brands. The data can be used to the model the cost of acquiring customers (CAC) and return on advertising spend (ROAS) from a large cross-section of eCommerce brands in order to find robust MMM models.
提供机构：
Anderson, Anthony
创建时间：
2024-02-28
