Resources shoppers use most often to make purchase decisions in the UK 2013

This survey shows how often consumers use various online and offline resources to make purchase decisions when shopping for consumables and speciality products in the United Kingdom. According to the survey conducted in 2013, television was one of the least used resources when making purchase decisions, with a rating of 2.1 out of 5 for speciality purchases and 2.2 for consumables.

本调查揭示了消费者在购买英国的可消耗品和特色产品时，如何频繁地使用各种线上线下资源来做出购买决策。根据2013年进行的调查，在购买决策过程中，电视是使用频率最低的资源之一，对于特色产品评分为2.1分（满分为5分），而对于可消耗品评分为2.2分。