Consumer & B2B Website Traffic Combined with Transaction Data

# **Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights**

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Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Click enhances the unparalleled accuracy of CE Transact by allowing investors to delve deeper and browse further into global online web traffic for CE Transact companies and more. Leverage the unique fusion of web traffic and transaction datasets to understand the addressable market and understand spending behavior on consumer and B2B websites. See the impact of changes in marketing spend, search engine algorithms, and social media awareness on visits to a merchant’s website, and discover the extent to which product mix and pricing drive or hinder visits and dwell time. Plus, Click uncovers a more global view of traffic trends in geographies not covered by Transact. Doubleclick into better forecasting, with Click.

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**Consumer Edge’s Click is available in machine-readable file delivery and enables:**

- **Comprehensive Global Coverage:** Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America.
- **Integrated Data Ecosystem:** Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools.
- **Near Real-Time Insights:** Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making.
- **Enhanced Forecasting Capabilities:** Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance.

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**This data sample illustrates how Click data can be used to perform regional breakouts to analyze trends in key metrics like views, bounce rate, visits, and addressable spend. This sample focuses on the YoY growth rates for Coinbase over the last few weeks of 2024 across the various geographies.**

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**Use Case: Coinbase Year-Over-Year Growth Rates**

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*Problem*

A public investor wants to understand how Coinbase’s year-over-year growth differs by geography.

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*Solution*

They can leverage Consumer Edge Click data to:

- Gain visibility into key metrics like views, bounce rate, visits, and addressable spend
- Analyze year-over-year growth rates for a time period
- Breakout data by geographic region to see growth trends

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Metrics Include:

- Spend
- Items
- Volume
- Transactions
- Price Per Volume

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Inquire about a Click subscription to perform more complex, near real-time analyses on public tickers and private brands like:

- Monitor web traffic as a leading indicator of stock performance and consumer demand
- Analyze customer interest and sentiment at the brand and sub-brand levels

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**Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer**

搜集汇总

背景与挑战

背景概述

该数据集整合了消费者与企业网站的流量及交易数据，覆盖全球620多个品牌和59个国家，支持实时分析和趋势预测。用户可通过地理区域细分等维度，分析访问量、跳出率等关键指标的年增长率，以优化商业决策。