Frequency of movie streaming of Gen Z consumers in Europe 2020

Generation Z, also called Gen Z, are consumers born from 1995 onwards. European Gen Z are avid consumers of movie streaming as 27 percent of them used a movie or TV streaming service to watch movies more than once a day. About the same amount did it once a day, while less than ten percent stream movies monthly or less frequently.

Z世代，亦称Gen Z，指的是1995年及以后出生的消费者群体。在欧洲，Z世代对电影流媒体服务的消费需求旺盛，其中27%的消费者每日至少观看一部电影或电视节目，与之相当比例的消费者每日观看一次，而每月或更少次数观看电影的消费者则不足10%。