Market size of e-commerce in Belgium 2015-2023

The Belgian e-commerce market has experienced steady growth in recent years, from generating around eight billion euros in 2015, to more than 16 billion in 2023. In the same vein, Belgium has seen a significant increase in internet shoppers over the last decade, used by nearly two-thirds of the population in 2023. As more and more Belgians turned to online shopping, the e-commerce share of retail sales in Belgium also picked up pace over the period. Language, a driver for online shopping With two main languages: Flemish-Dutch in the north (Flanders) and French in the south (Wallonia and parts of the Brussels-Capital region), linguistic differences influence online shopping preferences. It can be seen, for instance, in the ranking of most popular online retailers among Belgians, led by the Dutch Bol.com and coolblue.be. Meanwhile, the international e-commerce giant Amazon only came in fifth place among the top online retailers in Belgium in 2022. Furthermore, both regions show disparities in terms of e-commerce penetration. In 2023, while 69 percent of individuals in Flanders had placed an order online, in Wallonia, this figure was 58 percent. Bol.com: the leading online marketplace The leading online store in both Belgium and the Netherlands, Bol.com was founded in 1999 as an online bookstore in the Netherlands “Books OnLine” (BOL). In 2004, the company expanded its product offering beyond just books, including electronics, toys, music, and film in its portfolio. It wasn’t until 2010 that Bol.com started its cross-border activities in the Dutch-speaking part of Belgium, Flanders. More than a decade later, Bol.com boasts more than 25 million average monthly visitors in Belgium and over 5.5 billion euros in revenues.

近年来，比利时电子商务市场经历了持续的增长，从2015年的约80亿欧元增长至2023年的超过160亿欧元。与此同时，比利时网民数量在过去十年中也显著增加，到2023年接近人口的三分之二。随着越来越多的比利时人转向在线购物，比利时零售销售额中电子商务的份额也呈现出加速增长的趋势。语言，作为在线购物的一大驱动力，在比利时的两个主要语言——北部的弗拉芒-荷兰语（弗拉芒）和南部的法语（瓦隆和布鲁塞尔首都区的部分地区）之间产生了影响。这可以从比利时人最喜欢的在线零售商排名中窥见一斑，其中荷兰的Bol.com和coolblue.be位居前列。与此同时，国际电子商务巨头亚马逊在2022年比利时顶级在线零售商中仅位列第五。此外，两个地区在电子商务渗透率方面也存在差异。到2023年，弗拉芒地区的69%的个人已经在线下单，而在瓦隆地区，这一比例仅为58%。Bol.com：比利时和荷兰领先的在线市场，成立于1999年，最初是一家名为“Books OnLine”的荷兰在线书店（BOL）。2004年，该公司扩大了产品线，除了书籍外，还涵盖了电子产品、玩具、音乐和电影。直到2010年，Bol.com才开始在荷兰语区的比利时弗拉芒地区开展跨境业务。十多年后，Bol.com在比利时的月均访问量超过2500万，年营收超过55亿欧元。