Identity Resolution and Translation

Resolve disparate identifiers across consumer touch points to a single profile to more accurately analyze and more effectively connect to partner data.

Our Identity Resolution capabilities enable the consolidation of fragmented consumer touch points including personally identifiable information (PII), customer IDs (CIDs) and online, mobile and TV device identifiers to a pseudonymous person based view, LiveRamp’s RampID. The solution unlocks better customer insights for analytics and data collaboration and powers activation use cases through our seamless activation experience.

LiveRamp’s Identity drives the following benefits:

- Person (or household) based analytics: consolidation of consumer touchpoints to a person based view enables a more accurate understanding of consumer preferences for better audience segmentation, testing and model building.
- Interoperability: Data becomes more valuable when you can effectively connect it to an ecosystem, and our Identity solutions can be flexibly applied to sophisticated customer use cases and are integrated as an identity layer across the ecosystem.
- Identity on demand: the ability to access LiveRamp’s Identity graph as needed for your workflows with the ability to extend and customize based on use case.

Details:

- Restrictions: We abide by strict data ethics standards and use cases must go through a data ethics review and/or a RampID attestation prior to implementation.
- Geography: Available for the U.S.; global availability upon request

Commercial terms of service will be provided offline

The workflow for this offering includes the following:

1. Reach out via this listing for more information
2. Once contracted, LiveRamp will share our Native Application with your Snowflake account. This allows use of our data application and is shared via Snowflake Secure Share.
3. Once launched, the native app has sample SQL that walks through the set up, configuration option and calling the procedures.