Customer satisfaction level in B2B e-commerce 2024

A survey carried out in March 2024 indicated that online user experience has to improve on B2B e-commerce sites. 23.5 percent of buyers had a very negative experience and another 14.9 percent of them had a somewhat negative experience. In turn, only 15.2 percent of B2B buyers reported to have a very positive experience on e-commerce sites.

一项于2024年3月进行的调查表明，在B2B电子商务网站上，在线用户体验必须得到提升。其中，有23.5%的买家遭遇了极为不愉快的体验，另有14.9%的买家表示他们的体验带有一定的负面性质。反之，仅有15.2%的B2B买家报告称在电子商务网站上拥有极为积极的体验。