THE VISUAL REPRESENTATION OF MATURE WOMEN ON THE POSTERS OF THE NETFLIX SERIES “GRACE AND FRANKIE”

ABSTRACT This article aims at presenting a multimodal analysis of movie posters concerning the two female leading characters of the Netflix series Grace and Frankie published in their official Facebook page. Specifically, we analyze five posters showing both characters, one from each broadcasted season until 2019 in terms of their visual content based on the Grammar of Visual Design (GVD) (KRESS & VAN LEEUWEN, 1996, 2006), with support from studies concerning women in the media as the theoretical framework. Results indicate that the visual meanings in each poster represent the two characters adequately regarding the key developments of each season, showing their change of conduct and attitude, particularly Grace, over the series. The findings of the analysis here undertaken can hopefully contribute to a critical investigation of social identities in different media and to on-going discussions concerning social semiotics and multimodality in relation to contemporary social practices.