WAYS TO ATTRACT FOREIGN INVESTMENTS AND EFFECTIVELY USE THEM IN THE DEVELOPMENT OF TOURISM

In the current globalization environment, the tourism sector is emerging as one of the strategic sectors of the national economy, playing an important role in regional development, employment generation, and increasing foreign exchange earnings. In this context, the issues of sustainable development of tourism, attracting foreign investments to the sector, and their effective use are of urgent importance. This article analyzes the institutional, organizational, and economic mechanisms for attracting foreign investments in the tourism sector, as well as the role of investments in the development of infrastructure, quality of services, and innovative technologies. In the course of the research, based on modern statistical indicators and world experience, ways of effective use of foreign investments are highlighted, and scientific conclusions are put forward aimed at increasing the competitiveness of the tourism sector.