Average spending per shopping trip in a physical store in Vietnam 2021

According to a survey on retail shopping behavior conducted by Rakuten Insight in June 2021, approximately 32 percent of Vietnamese respondents spent between 500 thousand and one million Vietnamese dong (VND) per shopping trip in a physical store. Meanwhile, 30 percent of them stated that they spent on average less than 500 thousand VND each time they went offline shopping.

根据Rakuten Insight于2021年6月进行的一项关于零售购物行为的调查，大约32%的越南受访者表示，在实体店内每次购物消费介于五十万至一百万越南盾（VND）之间。与此同时，30%的受访者表示，在每次线下购物时，平均消费低于五十万越南盾。