Conjoint Analysis - Is there a “price that’s right” for at-home COVID tests?
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资源简介：
In this study, we conducted conjoint analysis utilizing an internet-based survey by presenting consumers (n=583) with 12 different hypothetical at-home COVID test concepts that varied on five attributes (price, accuracy, time, where-to-buy, and method).
创建时间：
2023-06-28
