Brand value of leading global QSR brands 2024

McDonald's was the most valuable fast food brand in the world with an estimated brand value of about 191 billion U.S. dollars in 2023. That same year, the brand value of Starbucks amounted to approximately 61.5 billion U.S. dollars.How many McDonald’s restaurants are there worldwide? The fast food behemoth’s global expansion continued in 2023 with the addition of 1,547 new McDonald’s restaurants worldwide. In that year, France stood out as the European region with the most McDonald’s establishments. Meanwhile, in the Asia-Pacific region, China led by a large margin and in Latin America and the Caribbean, Brazil dominated. Unsurprisingly, the United States was the region with the highest number of McDonald's chains globally, with over 13 thousand locations.What are the leading food and drink service companies worldwide?In 2023, Starbucks, the renowned coffee shop company, had the highest sales of any food and drink services company in the world. Comparatively, McDonald’s secured fourth place, with sales of approximately 10.6 billion U.S. dollars less than Starbucks. Additionally, U.S. consumers seemed more satisfied with Starbucks, with the American Customer Satisfaction Index rewarding, Starbucks a higher ACSI score than Mcdonald’s in 2023.

麦当劳（McDonald's）作为全球最有价值的快餐品牌，其品牌价值在2023年估计达到约1910亿美元。同年，星巴克（Starbucks）的品牌价值约为615亿美元。全球范围内，麦当劳的门店数量究竟如何？这位快餐巨头在2023年继续扩大其全球版图，新增了1547家麦当劳餐厅。当年，法国在欧洲地区拥有最多的麦当劳门店。在亚太地区，中国以显著的优势领先，而在拉丁美洲及加勒比海地区，巴西则占据主导地位。不出所料，美国是全球拥有麦当劳连锁店数量最多的地区，拥有超过13,000家门店。全球领先的食品和饮料服务公司是哪些？在2023年，作为著名咖啡店公司的星巴克，成为全球食品和饮料服务公司中销售额最高的企业。相比之下，麦当劳以约106亿美元的销售额排在第四位。此外，美国消费者对星巴克的满意度似乎更高，2023年美国顾客满意度指数（ACSI）给予星巴克比麦当劳更高的ACSI评分。