Digital advertising spending in CEE 2017-2029

In 2024, digital ad spending in Central and Eastern Europe (CEE) was estimated at over 14 billion U.S. dollars. The segment’s revenue decreased in 2022, but it was forecast to grow steadily in the years until 2029.Digital advertising market share in CEEThe internet is the largest advertising medium in CEE, with a share of over 50 percent. Ukraine has the highest digital advertising share in the region, at almost 80 percent in 2024. In contrast, within Serbia’s ad expenditure, online ads occupied 45 percent. Leading digital advertising markets in CEEIn 2022, Czechia, Poland, and Ukraine had the highest spending on online ads in the CEE region. Advertisers across Czechia invested nearly 2.2 billion euros in digital advertising in that year. The fastest-growing markets were Croatia and Czechia, where the expenditure on online ads grew by over 20 percent relative to the previous year.

至2024年，中东欧（CEE）地区的数字广告支出预计已超过140亿美元。该领域的收入在2022年有所下降，但预计在截至2029年的几年内将稳步增长。中东欧地区的数字广告市场份额，互联网是该地区最大的广告媒介，市场份额超过50%。乌克兰在该地区拥有最高的数字广告份额，2024年接近80%。相比之下，在塞尔维亚的广告支出中，在线广告占据了45%的份额。中东欧领先的数字广告市场，2022年，捷克、波兰和乌克兰在该地区拥有最高的在线广告支出。在该年度，捷克境内的广告商在数字广告上的投资接近22亿欧元。增长最快的市场为克罗地亚和捷克，其在线广告支出与前一年相比增长了超过20%。