Advertising Data | Auction, Bids & Wins Data from Mobile, TV, & Advertising | 150 billion+ monthly Real Time Bidding Data

Adveritising data and real time bidding data from multiple screens (TV, mobile, and web) and detailed performance metrics that span impressions, clicks, geographic data, view-ability, and demographic targeting. Our dataset ensures high accuracy, derived from a proprietary advertising technology platform trusted by leading brands and agencies to deliver cross-platform campaigns. This dataset includes key metrics from ad auctions, bids & wins such as: -impressions -geographic data -clicks -viewability -demographic targeting -click-through rates (CTR) How is the data generally sourced? This dataset is sourced from auction-level insights, tracking bids, wins, and performance metrics across major ad exchanges and programmatic platforms. Data collection adheres to strict compliance standards, ensuring transparency and reliability. What are the primary use cases or verticals of this Data Product? Primary use cases include: Predictive analytics: Build models to forecast campaign success. Audience segmentation: Create more personalized and targeted ad experiences. Campaign optimization: Optimize ad placement, timing, and performance. Ad personalization: Drive engagement by tailoring ads to demographic and geographic audiences. Industries served include advertising, media, retail, and e-commerce, with applicability in both programmatic and direct ad placements. Advertising Data is a key component of our comprehensive data suite, designed to empower companies and marketers with actionable insights. Enables a holistic view of the advertising ecosystem, helping clients achieve higher ROI and better campaign outcomes.

搜集汇总

背景与挑战

背景概述

该数据集提供跨平台（电视、移动端和网页）的广告实时竞价数据，包含展示量、点击率、地理位置等详细指标，适用于广告效果预测、受众细分和投放优化等应用场景。数据来自主流广告交易平台，具有高准确性和合规性。