Preferred purchase channels for shopping in India in 2021, by category

According to a survey conducted in November 2021 in India, 68 percent of consumers use omnichannel for the purchase of groceries. In contrast, 19 percent of respondents purchase groceries online and around 13 percent of consumers buy groceries in-store.

根据2021年11月在印度进行的调查，68%的消费者采用全渠道模式进行杂货购买。相比之下，19%的受访者选择在线购买杂货，而约13%的消费者选择在店内购买。