Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2024

How much does a Super Bowl ad cost in 2023?In 2024, advertisers are paying an average of seven million U.S. dollars to air a 30-second long commercial during the Super Bowl LVI broadcast. The Super Bowl is one of the biggest events on the sporting calendar, but it is so much more than just the football being played on the pitch. The spectacle surrounding the event, which culminates in the legendary half-time show, is hotly anticipated and watched by millions around the world. With so many captive viewers before, during, and after the game, advertisers use the Super Bowl as a means of raising awareness for their products. However, this awareness and visibility comes at a cost – since 2017 the average price of a 30-second TV advertisement during Super Bowl stood at a minimum of five million U.S. dollars and has risen even further in the last few years. Super Bowl adsThe Super Bowl commercials have become a phenomenon in their own right, with social media buzzing with speculation about the innovative ways in which big corporations will sell their products. A 2020 survey revealed that 79 percent of viewers see the commercials as entertainment, while almost 71 percent stated that they enjoyed watching the commercials. It also seems the viewers will go to some lengths to see these commercials beyond their original air date during the big game – during the 2019 Super Bowl, consumers spent 641 thousand hours watching Super Bowl ads on YouTube, representing a 58 percent increase over the previous year. Large corporations spend bigThe allure of a Super Bowl commercial spot is hard to resist for big corporations. Some of the largest Super Bowl advertisers in 2021 included Pepsico and T-Mobile, while Anheuser-Busch sat top of the list, spending 52 million U.S. dollars on advertising during the big game. As a result of this big spending, Super Bowl advertising revenue reached a record 485 million U.S. dollars in 2021, more than twice the figure of 2011.

2023年，超级碗的广告费用几何？在2024年，广告商为在超级碗LVI直播期间播放一条30秒长的广告，平均支付了700万美元。超级碗是体育赛事日程上最具盛名的事件之一，但其意义远不止于球场上进行的足球比赛。围绕这一盛事的光彩夺目，直至传奇性的中场表演，均备受全球数百万观众的翘首以盼。在比赛前后，众多观众聚集一堂，广告商便利用这一时机提高其产品的知名度。然而，这种知名度和曝光度是需要付出代价的——自2017年以来，超级碗期间30秒电视广告的平均价格已至少达到500万美元，且在近年来的涨幅更为显著。超级碗广告已成为一种独特的现象，社交媒体上充斥着各大企业如何创新性地推销其产品的猜测。一项2020年的调查揭示，79%的观众将广告视为娱乐，而近71%的人表示他们享受观看广告的过程。此外，观众甚至愿意在比赛原定播出日期之外观看这些广告——在2019年的超级碗中，消费者在YouTube上观看了64.1万小时的超级碗广告，较上一年增长了58%。大型企业投入巨资。对于大型企业而言，超级碗广告位的吸引力难以抗拒。2021年，一些最大的超级碗广告商包括百事公司和T-Mobile，而安海瑟布什公司则位居榜首，在超级碗期间投入了5200万美元的广告费用。因此，超级碗广告收入在2021年达到了创纪录的4.85亿美元，是2011年两倍以上。