Impact of recession on media budgets worldwide 2023

A survey conducted among global brands revealed that talks of a recession in 2023 influence their media budget decisions. Nearly 75 percent of the multinationals surveyed agreed or strongly agreed that an economic crisis is taken into consideration when planning advertising and market expenditures for 2023.

一项在全球知名品牌中进行的调查表明，关于2023年经济衰退的讨论正在影响其媒体预算决策。在参与调查的多国企业中，近75%的企业表示，在规划2023年的广告和市场支出时，将经济危机纳入考量范围。