Concert Attendance Intention Among Vietnamese Generation Z: Survey Dataset (N = 265)

Anonymous survey dataset (N = 265) of Vietnamese Generation Z consumers who had attended at least one live concert in the preceding 12 months. Data were collected via an online questionnaire between October 2025 and January 2026. The file contains 45 five-point Likert items across nine constructs (autonomy, competence, relatedness, self-determined motivation, attitude, subjective norm, perceived behavioral control, intention, parasocial relationship) plus three coded demographic control variables (income, past attendance, gender). Variable names and coding are described in the accompanying README codebook. Associated article: "Beyond Rational Choice: A Dual-Process Account of Concert Attendance Intention Among Vietnamese Generation Z" (SAGE Open).