The purpose of this project is to study the relationship between people's own body-associations and identity-conceptions in an extensive survey of individuals between 20 and 85 years of age. Among oth
In the mid-1960s, Testologen AB, in collaboration with a group of advertisers, introduced a new survey format that involved collecting target group data - socio-economic data, interests, purchasing ha
Since 1986 the SOM-institute has been carrying out an annual nation-wide survey of Swedish opinions. This is accordingly the nineteenth survey in this series. The SOM-institute is a collaboration betw
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, posse
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, posse
