STRATEGIC APPROACHES TO EMPLOYEE MANAGEMENT IN ORGANIZATIONS

Annotation. In the contemporary business environment, effective employee management has become a critical factor influencing organizational performance, productivity, and competitiveness. This article examines the role of employee management strategies in achieving organizational goals and ensuring sustainable development. The study explores key aspects of employee management, including recruitment and selection, training and development, motivation, performance evaluation, and employee retention. Particular attention is given to the importance of strategic human resource management in enhancing workforce efficiency and organizational effectiveness. The findings indicate that organizations that implement comprehensive employee management strategies are better positioned to improve employee engagement, reduce turnover, foster innovation, and achieve long-term success