Author Insights 2015 survey

The annual Author Insights Survey, run by Nature Publishing Group (NPG) and our sister company Palgrave Macmillan forms part of a wider research programme which aims to understand general author attitudes and behaviours around publishing, to track any changes over time. The survey enables us to provide the best service for our authors, and keeps us close to the views of our community. The survey is conducted for internal purposes each year to provide longitudinal data and track changes in attitudes and behaviours. This year’s survey included questions on topics as diverse as factors that contribute to a journal’s reputation, the value of services offered by publishers and authors’ ideal audiences for their research. Demographic questions were also included in the survey to enable analysis by fields such as region and discipline.由自然出版集团（Nature Publishing Group，NPG）及其姊妹公司帕尔格雷夫·麦克米兰（Palgrave Macmillan）主办的年度作者洞察调查，是一项更广泛研究计划的组成部分。该研究计划旨在了解作者在出版领域的整体态度与行为，并追踪其随时间产生的变化。本调查有助于我们为作者提供更优质的服务，同时让我们贴近作者群体的心声。该调查每年均以内部研究为目的开展，以获取纵向数据并追踪作者态度与行为的变迁。本年度调查涵盖了多样化的议题，例如影响期刊声誉的因素、出版方提供服务的价值，以及作者理想的研究受众群体等。调查还纳入了人口统计学相关问题，以便按地区、学科等维度开展分析。