Dataset on the Influence of Green Marketing Factors on Purchasing Decisions Mediated by Perceived Value in Coffee Shops in Central Java

This dataset contains data collected for a study on the influence of green marketing factors (green brand image, green product price, and environmental awareness) on purchasing decisions, mediated by perceived value, in coffee shops in Central Java, Indonesia. The data was gathered through a structured questionnaire and includes the following components: Data for Analysis: Raw and processed data used for statistical analysis. Translated Questionnaire: The questionnaire used for data collection, translated into English. Figures: Visual representations of the data and key findings. Excel Analysis File: Detailed analysis and results in an Excel format, including statistical tests and outputs.