eSports purchase decisions in the UK 2020, by product

The eSports market has experienced a worldwide boom in recent years and the picture in Europe is no different, with eSports fans emerging across the continent. One of the ways that fans show their support for eSports and their favourite teams is by purchasing merchandise or content. During a June 2020 survey in the United Kingdom, it was found that 44 percent of eSports fans who purchased digital merchandise stated that product quality and design was the main reason for their purchase.

近年来，电子竞技市场在全球范围内迎来了蓬勃发展，欧洲的情形亦然，电子竞技爱好者遍布整个大陆。粉丝们表达对电子竞技及其喜爱团队的支援之一，便是购买相关商品或内容。在2020年6月的一项英国调查中，发现44%的购买数字商品的电子竞技爱好者表示，产品质量与设计是他们购买的主要原因。